During this friday food we want to zoom in on the potential of a parallel design track inside IBBT-projects. This track aims to enhance development of hard- and software in a pervasive world.

Coming from an industrial design background, Pieter Heytens and Dries De Roeck will give a couple of examples of how methods coming from design thinking, experience, interaction and industrial design can inspire and stretch IBBT projects towards a marketable product candidate or working prototype.