We will hold the fourth edition of our annual We-BBT event on the 31st of March. . We are happy to welcome you at SQUARE, a brand new event hall in the center of Brussels. As always We-BBT will enable you to exchange thoughts with a large number of your fellow researchers and IBBT staff members and broaden your view on IBBT’s strategy and activities.
Are you working on mobility, transport or road safety? Then, this can be very interesting to you.
Consumers receive innumerable messages daily via different channels. Email marketing needs to evolve to a personalized one-to-one- communication focusing on the preferences of the recipients. Real time multivariate testing allows aligning the content of the emailcampaign in real time to the recipients’ preferences.
“Viability of NFC-based alternatives”
Are you using Near Field Communication (NFC)* technology? Then this event is not to be missed!
Interested in learning more about the different aspects of this new technology?
Want to see how we will use our meal vouchers within a couple of years?
User generated content is the subject of the first of a joint FLEET & IBBT conference day, to which we have the honor to invite you. We will offer you a broad perspective with several international cases, illustrating some of the economic, social and legal aspects, which will be linked to related FLEET & IBBT research results.